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How To Make Your Ministry Website "Sticky" with Young Adults
David Posthuma @ Oct 12, 2005 04:42 PM
A "Sticky" website is one that captures a visitor's attention and keeps them returning over and over again.  There are two strategies that generally result in your website becoming "Sticky":
  1. Provide Resources That Your Visitors Repeatedly Need
  2. Provide Interesting Interactivity

For this brief resource article, I want to focus on FREE sources of interesting interactivity...namely, online games and cartoons. 

Online games can cause young adults to visit your website, return repeatedly to your website, and even cause young adults to direct their friends to your website.  Games are "Sticky".  While I have always known that online games could make a website "Sticky", I have been strongly reminded of this fact by a recent event.

My wife Tamara is responsible for Global Communications for Johnson Controls International.  We recently attended the company picnic and won a Sony PSP in a free drawing.  If you don't know what a PSP is, it is a hand-held video, music and game player that is an extremely hot item with kids and young adults.  In fact, we had several offers to buy the PSP from us right on the spot. 

The PSP came with one game included.  Well, my kids are hooked.  Even though we have tried to keep our children from playing computer games, it only took a few minutes for the PSP game to totally engage them. 

Games and cartoons are not spiritual.  But they can help draw an online crowd who may explore your website further once they have finished playing the games or viewing the cartoons.  In some cases, you may even be able to draw analogies from a game or cartoon to apply spiritual principles.

I have included below some good quality FREE Flash games that you may wish to include on your website, especially in the the children's and student ministry sections of your site.

  • Video Game #1: SkidWRX...Spiritual Metaphore: "Who's Driving Your Life?"
  • Video Game #2: Pochi...Spiritual Metaphore: "Running From God"
  • Video Game #3: Archery...Spiritual Metaphore: "Targeting People for Christ"
  • Video Game #4: Moon Landing...Spiritual Metaphore: "Will God Let You Crash and Burn?"
  • Video Game #5: Pong...Spiritual Metaphore: "Get Positioned to Bounce Back"
  • Video Game #6: Ball In The Hole...Spiritual Metaphore: "Meaningless Pursuits"
  • Cartoon: The Sheep...Spiritual Metaphore: "Flee From The Evil One"

You will require an un-zip utility to open the zip files.  WinZip is Free!


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