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February 13, 2008
A Simple & Cost-Effective Way For Church Leaders to Collaborate
David Posthuma @ Feb 13, 2008 09:19 AM

Some time ago, a pastor of a 1,000 member church asked my opinion regarding the need for a server and local area network for the church. At that time I expressed that I believed these were essential tools for any church that is 650 people or larger.

It is very common for churches to add part-time and full time staff as they grow, yet fail to provide their staff with the tools they require to collaborate together as a team. In addition, when a church lacks a server/network, all important files must then reside on each individual staff member's computer. Often, when these staff members leave the church, these important ministry files leave with the staff member.

Microsoft offers organizations an inexpensive virtual server/network solution called “SharePoint Services”. SharePoint is hosted for your ministry by an external service provider, yet your data is secure and backed-up regularly to prevent data loss. SharePoint provides a very robust web-based virtual server and secure network so that your ministry team can collaborate together and accomplish much more than generally possible through a self-hosted server and Local Area Network (LAN). Features include:

  • Synchronize team member calendars
  • Store important files that are accessible by other team members
  • Edit important files while keeping an ongoing record of all edited versions and who did the edits
  • Complete integration with Microsoft Office (Outlook, Word, Excel, and PowerPoint)
  • Complete integration with Microsoft Instant Messaging for real-time team-member communications
  • Set up permission-access levels to various files
  • All files can be easily “labeled” with meta-tags so that a file can be located by simply using the program’s search function
  • SharePoint also includes a Windows-Explorer-Type tree control for structuring all your data folders
  • Access your important files and collaborate with team members on any project from anywhere in the world…you do not need to be at church to use your virtual server/network.
  • Back-up of important information
  • Many more features 

An excellent webinar overview of SharePoint Services can be found at http://www.microsoft.com/sharepoint/demo/index.html.

 A company called 1and1.com hosts SharePoint Services for an introductory price of $10/month for the first three months (temporary offer), and then $20/month from that point on. This means that you could use SharePoint Services for 5 years before you would spend the same amount for an in-house server and network…plus your ministry will not have to deal with any of the IT hassles.

 To check out the 1and1 program offering, go to http://order.1and1.com/xml/order/Sharepoint;jsessionid=9FE228EEFF012958ED10929D4BA98B8B.TC61a?__frame=_top&__lf=Static. Your ministry will want to find out how much additional online storage may cost when you get to the point of needing more storage space.

April 30, 2007
Intentionally Engineering Ministry Structures for Maximum Impact, Part 1: An Introduction
David Posthuma @ Apr 30, 2007 04:03 PM

Every church organization exhibits a unique organizational personality. An organization’s personality type enables its leadership to effectively recruit and mobilize people with some ministry temperaments, while impeding the recruitment and mobilization of others.

At this point it may be helpful to distinguish between the big “C” universal Church, and the little “c” local church. Within Christ’s universal Church, you are a vital member with an essential ministry role. However, the local church is not always so inclusive. When people don’t know how to fit within their local church, it is important to discern between the responsibilities of the individual and the responsibilities of the organization for addressing this problem. The local expression of Christ’s Church may at times have difficulty including and mobilizing differing people into ministry. This may be the result of unique institutional dynamics that inadvertently prevent people from participating within the mission. When this occurs, people have difficulty knowing how to serve and support the ministry of their local church. Sadly, pastoral leaders often blame their congregation members for the lack of ministry participation, criticizing their membership as “uncommitted,” when in fact, the organization’s structures may be inhibiting committed people from knowing how serve. Not finding a place of effective ministry service within their church, these committed people will generally develop their own personalized and isolated ministry.

Christ never desired his followers to minister in isolation. He always sent his disciples out in teams consisting of two or more members (Luke 10:1 NIV). Similarly, the Apostles always had at least one or two support staff. Remember, we all need each other, and together we best represent the God who created all of us in his image. Our ministry temperament was designed to integrate with other ministry temperaments so that together, we can accomplish for Christ far more than we could ever accomplish individually.

It may surprise you to learn that even though the Bible is abundantly clear about the many parts of Christ’s body, when it comes to building ministry teams, many Christians and Christian leaders somehow forget that God created human diversity. It should be self-evident that not every Christ follower will look, sound, nor act like every other Christ follower. However, the Church often suffers from what I call “mission myopia.” The Oxford American Dictionary defines myopia as: “1) nearsightedness; 2) lack of imagination or intellectual insight.” Mission myopia occurs whenever we consolidate around ourselves people who possess a similar ministry temperament, or impose our ministry temperament...and its way of perceiving and serving...upon those closest to us.

Mission myopia is so common among churches, that the ministry temperaments of the dominant influencers within the ministry literally define the “personality” of the church organization. Yes, churches and ministries also have personalities. And just like each human personality exhibits strengths and weaknesses, church personalities also exhibit particular strengths and weaknesses. 

For example, the pastor of one church I was asked to consult with expressed that the biggest problem facing the church over its two decade history was that the church started many good programs, but had difficulty sustaining them. A simple assessment of the Senior Pastor and his board revealed that all the dominant leaders possessed entrepreneurial profiles…they were start-up people; this explained why they started many good ministries but were unable to sustain them. The church leadership needed to learn how to better identify the people within their congregation who excelled at establishing self-perpetuating ministry structures, as well as people who were gifted in managing ongoing ministry programs.

The personality of a ministry organization has a direct bearing on its ability to mobilize people for ministry and build effective ministry teams. In fact, the personality of a church often dictates who may serve within the ministry. In the case of the church just mentioned, people who possessed entrepreneurial temperaments easily found places of service within the church. However, people who did not possess such profiles had difficulty knowing how to support the ministry.  The principle of mission myopia, that people will naturally gather around themselves others who are like them, inhibits other people-types from participating effectively in ministry. Often, these disenfranchised Christ followers feel like there simply is no place of ministry for them within their church. They may have tried earnestly to find a place of ministry fit, but in the end, they have been made to feel rejected and devalued.

I am confident that no healthy church leadership team desires to communicate to people that they are devalued. However, this unintentional communication occurs none the less. For church leadership, the principle of mission myopia infers the following:

·        Most all church ministries suffer from some level of mission myopia.

·        Mission myopia impedes a local church’s ability to include and mobilize the maximum number of people within the ministry.

·        When people cannot find a place of ministry service within their church, they tend to feel devalued and unwanted, and ultimately leave the church.

 

Intentionally Engineering Ministry Structures for Maximum Impact, Part 2: Cultural Modification
David Posthuma @ Apr 30, 2007 04:02 PM

Unlike human ministry temperaments, which can mature but cannot be altered, organizational personalities may be intentionally modified. This is accomplished by positioning the appropriate people, who possess the necessary ministry temperaments, into key positions of influence. The goal in this culture-modification process is to broaden and deepen a church organization’s ministry impact by intentionally including more of the various parts of the body of Christ within its mission.

A healthy and mature ministry culture seeks to include every willing servant of Christ associated with their church organization into an appropriate ministry position. Broad-based inclusion of many differing people, possessing many differing ministry temperaments, will likely challenge the organization’s established ministry culture. So, how can an established ministry organization position itself to be more inclusive of all ministry temperaments?

First, culture modification is always a top-down process. Organizational leadership will want to evaluate the ministry temperaments of each person of influence, at each functional layer within the organization. For example, it is common in many churches to have three distinct leadership layers:

·        Layer #1 – Executive leadership team

·        Layer #2 – Support staff

·        Layer #3 – Lay leadership

When you assess each leader for ministry-fit, and evaluate the cumulative results, you will discover that your organization displays a “temperament theme”. A temperament theme is defined in terms of “shared-quadrant-values” (e.g., Independent vs. Social) and not by the dominance of a specific ministry temperament (e.g., Protagonist) represented throughout the organization. Please refer to the four assessment quadrants PDF. Each assessment quadrant (i.e., Relational Style, Information Style, Decision-Making Style, and Environmental Style) contains two opposing values. For example, the Relational Style category scores individuals (or organizations) along a continuum that ranges from Independent to Social.

Temperament themes define the culture of a church as it matures through the various phases of its development. The simplest church model emphasizes a single quadrant-value; typically the “Social” value from the Relational Style quadrant. As the church grows and its ministry requirements become more complex, church leaders will incorporate additional quadrant-values at each stage. Although growth patterns will vary from church to church, this principle can be illustrated by walking through one common church growth scenario.

The Family-Feel Church

Churches typically develop in stages, according to their ability to incorporate and emphasize additional quadrant-values. A small church, at or below the 150-member barrier, will generally emphasize the Relational Style quadrant, and uphold “Social” as their defining cultural value. At this stage in the ministry’s development, the church functions much like a family with members who know and care for one another. There is little need for structure or programs.

Mission myopia is quite apparent in the Family-Feel church. Relational people are highly valued and are attracted to the ministry, while systems-oriented people will generally wait out this phase of the church’s development, hoping to influence its ministry impact as the church grows and matures. However, if the church stagnates at the Family-Feel stage, people possessing ministry temperaments that value “Independence” may likely leave the ministry in frustration.

I recently visited with a family friend who pastors a family-feel church outside of the Detroit area. This pastor is a good man. He is godly, sincere, and earnest about his pastoral ministry. For over the past ten years, his church has never been able to grow beyond 125 people. This pastor is completely convinced that the only legitimate ministry style is one that is highly relationally intensive. He openly admits that he is incapable of creating organizational systems and structures, but expressed to me his bias that these were “unnecessary” for ministry. This pastor suffers from Mission-Myopia. His church will likely never grow until he can learn to appreciate and value the entire spectrum of personality types that God has created. However, once he does learn this valuable ministry lesson, his ministry organization would probably enter the Warm-Hearted stage of organizational development.

The Warm-Hearted Church

If the leadership of the Family-Feel church believes God is calling the ministry to grow beyond the family phase of development, the church will then need to adopt an additional quadrant-value that will compliment and expand upon their established social-relational value. Often, the church leadership, without knowing it, will implement the Decision-Making Style quadrant and seek to position people who have a high “Heart” value into positions of leadership. This new value readily compliments their established social-relational value. Since the current structures and programs are small and simple to manage at this stage, these relational leaders will excel until their ministry responsibilities grow in size and complexity. The church is now positioned to grow beyond the 150 barrier, and will likely stagnate at around 600 people.

Mission myopia is now characterized by a high regard for people who are relational and make decisions based upon how they will impact others. People who relate differently or make decisions differently are often frustrated as they try to find a place of fit within the ministry organization.

The Structured Church

The 600-person barrier represents the most significant cultural adjustment the church will have to make. At this stage, the church organization will need to define program systems led by leaders who possess administrative and team building skills. It is not uncommon that these administrative leaders are imported from outside the ministry. This is because the highly relational values which have dominated the church to this point may have alienated task-oriented people. Without realizing it, the church leadership will adopt an additional cultural value found in the Environmental Style quadrant, and seek to introduce into the established church culture a “Systematic” value. It is at this point that many relational people within the church begin to fear that the church is losing its “family-feel.” Relationships are no longer defined in terms of the entire church body, but in the context of service and common interest sub-cultures, as well as shepherding small groups. The relational leaders they have known and loved are now being re-positioned or replaced by people who possess strong administrative and team building abilities.

I recently observed a 450-member church struggling with the difficult adjustment from Warm-Hearted to Structured. Its children’s ministry was led by a director who possessed a Protagonist ministry temperament. The Protagonist is charismatic when in front of people and thrives in a non-structured environment. The Protagonist is not skilled as an administrator or team builder. While this ministry temperament likely served the children’s ministry well in the early stages of its development, the non-structured culture was now impeding the children’s ministry from growing into excellence. The people who valued “winging it” rather than planning and preparation were able to function within the various roles required by the children’s ministry. However, people with ministry temperaments that valued administration, team building, planning and preparation could not find a place of ministry fit within the “wing-it” culture defined by the Protagonist leader. If the children’s ministry was to reach the next level of development, the Protagonist culture would need to be replaced or modified.  The ministry temperaments that will be required to take the children’s ministries program to the next level are the very people that the established culture had until now been alienating. (Side note: A Protagonist’s ‘wing-it” values can always find a place of ministry service within a structured team-based culture. However, a structured team-based person can rarely find a place of ministry service within a “wing-it” culture.)

When a Warm-Hearted church is able to transition to a Structured church, and include people who identify with and can implement the new “Systematic” cultural value within the church, they will find that a new army of systems-oriented people can finally be unleashed to serve within the church. These people have not known how to fit and serve effectively in the Family-Feel or Warm-Hearted church. But now, a new team-based synergy liberates strategic planners, administrators and managers to find places of ministry service, and to serve effectively. The Structured church will thrive until it reaches approximately 1,500 people.

Mission myopia at this stage of development occurs on two distinct and divisive fronts: The old guard values relational people and resists the inclusion of other ministry temperaments. Similarly, the new guard relates best to people most like themselves. The unfortunate consequence is often the creation of a culture-gap that may take many years for the church to overcome. Often, the adjustment is made by sacrificing a significant number of relational people to other smaller churches, and replacing them with new systems people. Sacrificing people is never God’s ideal. No one ministry temperament is superior to another. We all need each other. However, our roles will inevitably change as the organizational dynamics change.

The Hierarchical Church

The Structured church transitions into a Hierarchical church when it consolidates top-tier authority structures, while at the same time integrating a new quadrant value…the “Concrete” value found within the Information Assimilation style quadrant. The ministry now focuses upon providing many concrete and practical ministry services. Generally, there is a unifying thematic value that binds these many services together. Common unifying themes include: Outreach, Seeker Targeted, Seeker Sensitive, Life Purpose, Global Impact, etc. Because of the complex network of team-based ministries, literally thousands of people, of all ministry temperaments, can find a place of ministry service and rise up in status and influence within the ranks.

Relationships are nurtured in the context of serving within a ministry team, joining with others around a common interest, or through participation in a small shepherding group. In recent years, the trend has been to break the Hierarchical church down into small functional and relational units. This process has given rise to regional satellite churches…one church meeting concurrently in various locations, via internet streaming from the mother church.

Mission myopia occurs when the ministry tends to value and promote the elite leaders. These leaders-of-leaders excel at team building, administration, and team motivation. People who do not possess the same level of administrative skill as the elite leaders may feel inferior or devalued. Often, the level of excellence demanded by the Hierarchical church permits only the “experts” to serve in visible roles.

With the new millennium, a post-modern reaction to the modernist Hierarchical church has given birth to the House Church and Emergent Church movements. These movements aspire to recapture the relational intimacy and spiritual experientialism that many people feel have been lost within the Hierarchical church. However, these movements in essence are simply starting the church-growth cycle over again by forming post-modern “Family-Feel” churches.

 

Intentionally Engineering Ministry Structures for Maximum Impact, Part 3: Beginning the Engineering
David Posthuma @ Apr 30, 2007 03:58 PM

It is impossible for churches to perfectly balance all the opposing values in each personality quadrant. If this “perfect” balance could be found, then all churches would simply be clones of one another, and so would look alike, function alike, and serve alike. The goal of cultural modification is not to make every church alike. Rather, the goal is to allow diverse ministry temperaments to play appropriate and supportive roles within the ministry’s unique mission and organizational development. Those ministry temperaments that have been kept outside of positions of influence within the organization may indeed provide the exact values, insights, and resources the ministry requires to mature to the next level.

AssessMe.org offers a FREE Organizational Personality Assessment to help your ministry leadership assess its current organizational personality dynamics. This is a beta version and so is offered free of charge. The staff of AssessMe.org will continue to evaluate and refine this powerful assessment tool. While the assessment may be taken individually, it is best utilized within a leadership-team meeting where team members may “vote” on the assessment statements. By using the assessment tool in this manner, your ministry will be able to filter-out extreme views and personal bias which may otherwise skew your assessment results. It will also lay an outstanding foundation for staff discussion and planning.

The Organizational Personality Assessment reports will not only identify your organization’s current teambuilding strengths, it will also identify likely teambuilding weaknesses. Remember, your leadership can effectively address these weaknesses by bringing into key positions of influence, the people-types that possess the necessary profile traits. The AssessMe.org candidate search engine, found within your ministry’s AssessMe.org account, can then be used to identify the potential leaders your ministry organization may require. Once these new leaders have been empowered and begin applying their unique gift-mix within your ministry context, it may take as long as 6 – 18 months before a cultural shift become apparent within your organization. Your leadership may find it valuable to utilize the Organizational Personality Assessment on an annual basis to help guide the engineering process.

If your organization requires evaluation and strategic planning assistance, David Posthuma, founder of AssessMe.org and E-Church Essentials, is available to work with your leadership team.

August 19, 2006
AssessME.org...Mobilize People For Ministry As Never Before Possible!
David Posthuma @ Aug 19, 2006 02:32 PM

       ...You Were Made For A Mission!

For several years, E-Church Essentials has received requests from main-stream churches who were not yet ready for all our postmodern online ministry tools, to output our Online Assessment Center as a stand alone program.  We have been working on fulfilling this request over the past year.  The result?  AssessME.org (http://www.assessme.org) is now alive!

AssessME.org converts any ministry website into an online assessment center designed exclusively for lay ministry mobilization.  As an introductory offer, we are allowing ministries to register a FREE ministry account, and we are including five (5) FREE Assessment Packs so that your key decision-makers can try out the program with no risk or contract.



Limited Time:
FREE Registration & 5 FREE Assessment Packs!
October 20, 2005
A Spiritual Formation Ministry Model for the Local Church
David Posthuma @ Oct 20, 2005 02:04 PM

Jerry:

You had asked me for input on your sermon diagram.  What I wish to offer you is not intended in any way as a critique of your “Purpose-Driven” mission model, but I hope to offer an entirely different perspective on the purpose of the Church.  My perspective is no more valid than your perspective…it’s just different.  What I share with you is a glimpse into my own spiritual journey.  Take what I offer you to God and see what He says about it.

For many years I had been a proponent of the Saddleback Purpose-Driven model because it at least articulated a crude spiritual formation ministry model.  I define spiritual formation as “Intentionally Helping People Grow from Spiritual Seekers into Spiritual Leaders”.  However, over the years, I have begun to look at this process much less from a systematic programmed perspective as illustrated by Saddleback, and much more from the perspective of being the Holy Spirit’s “assistants” in the process that He initiated and promises to bring to completion (Hebrews 12:2).

I start at the same point that you have started, namely the “greatest commandment”.  But rather than define the greatest commandment as all-inclusive “Worship”, I have begun to wonder if God was describing for humanity a spiritual formation process.  I would modify your “Love God” graphic accordingly:


Theologically, it is the Holy Spirit who initiates a relationship with us…even giving us the faith to believe.  His work is initiated in our inner most spirit, and from that point begins to impact the rest of our being, typically moving from spirit to emotions, from emotions to mind, and from mind to our physical being and life application.  (NOTE: Although clearly God is at work in all areas of our lives at all times, we perceive the process to be sequential because of how human beings typically process spiritual matters).

It is interesting to me that Jesus referred to people as differing soils and that only the well tilled soil was prepared to receive the gospel message and was able to grow and bear fruit up to a hundred-fold harvest (Matthew 13:3-8; 18-23).  With this parable in mind, I then ask pastors to answer the following questions:

1)      What is your ministry doing to intentionally help people till and prepare their spirit to be receptive to God?

2)      What is your ministry doing to intentionally help people till and prepare their emotional-self so that they may form a healthy relationship with God and with one another?

3)      What is your ministry doing to intentionally help people till and prepare their minds, with the renewing of their minds, so that they can think and reason according to the Scriptures?

4)      What is your ministry doing to intentionally help people till and prepare for life application and ministry service?

Many pastors do not know how to answer these four questions because they tend to think and plan from an institution perspective rather than from a spiritual formation perspective.   The goal of the institutional perspective is “how can we get more people to serve more”.  The goal of the spiritual formation perspective is “how can we get more people to grow more?”  The institutional perspective tends to believe that people will grow through personal service so there is very little training or equipping that is necessary.  The spiritual formation perspective believes that healthy service is only possible as people are equipped, prepared, and tested for ministry.

Depending upon the perspective selected, the impact upon your programming structure will be significant. 

The institutional perspective typically places a heavy emphasis upon the Sunday worship event, small groups and a few simple classes.  This is a fast-paced model designed to process many people quickly.  Ministries applying this perspective tend to grow quickly but have shallow spiritual roots.

The spiritual formation perspective will place a much higher emphasis upon mentorship, modeling, and training.  This is a time-intensive model designed to nurture people through the seasons of life…much like a plant takes time to root, grow, mature and bear fruit (In the case of a vineyard, it may take years and requires pruning and care).  Ministries that apply this perspective tend to start more slowly, but if they have a clear and intentional spiritual formation plan, they can grow even greater in ministry impact because they ultimately have more equipped and mature “ministers” to go around. 

It is also interesting to me that the institutional perspective will typically compartmentalize Worship, Evangelism, Discipleship, Service and Fellowship…with references to Fellowship often directing people back to the institutional organization and its small groups.

The spiritual formation perspective tends to view ministry as less compartmentalized and more “relational”.  In fact, you can boil everything down to one concept: “Disciple-Making”.  Disciple-Making is evangelism, fellowship, equipping, and worship.  It is hard to separate out these elements in the spiritual formation/disciple-making process.  If we use Jesus and his disciples as our model, when was Jesus leading the disciples in worship?  In fellowship?  In Equipping?  In Evangelism?  For the most part it appears that it was all happening at the same time throughout the course of sharing life together.  We also observe that only after considerable investment did Jesus send his disciples out to do ministry, and then he sent them in teams of two with very specific faith-building instructions. 

You can observe within E-Church Essentials an application of the spiritual formation philosophy as our system is indeed designed to support Evangelism, Discipleship, Fellowship and Equipping for Ministry.  However, the various system tools are not clearly compartmentalized according to these Biblical mission objectives. Furthermore, the focus of the program is really intended to help develop people rather than build the structures of an institution.  Certainly the institutional model ministry can use our system, and they do, but my goal is to encourage a movement back to spiritual mentorship which was a prevailing ministry paradigm within the Jesus Movement of the 1960’s and 1970’s, the preferred postmodern ministry philosophy, and the model Christ gave to the church within Gospels.

I would tend to apply the spiritual formation model within a church setting using the following chart:


Not only does the spiritual formation perspective impact the overall programming structure of a church, but to be consistent, corporate worship services would also model and reinforce spiritual.  The flow of a service might look like…

  • Preparation for Worship
  • Worship Through Song and Prayer
  • Instruction
  • Application (in the moment… see my article).

The programming structure of the church might involve the following demands upon its people:

  • 1 ½  hours each week in corporate worship
  • 1 ½ hours in one-on-one or small group mentoring each week
  • 1 hour each week in an equipping program
  • 1-2 hours in ministry service each week

These demands are no greater than typically asked by churches utilizing the institutional model, but I believe the results will be far greater spiritual maturity, deeper and more authentic relationships, and healthier ministry service.

 

August 15, 2005
Free Online Webinar: TEAM DYNAMICS
David Posthuma @ Aug 15, 2005 03:34 PM

August is the month for gearing-up and mobilizing our ministry teams.  However, before you get too far along in the process, please have all your staff and key lay leaders view my FREE online webinar entitled “The Dynamics of Team Building”.  The content within this webinar will help you construct effective ministry teams as never before, and also help you understand why some teams you have created in the past exhibited minimal impact.

 

I have also included in the webinar an integrated assessment to help your leadership understand the organizational personality of your church.  If you think about it, people have personalities, and your church is comprised of people, therefore people in key leadership roles help define a personality for the organization.  Why is it important to know your ministry’s personality?  All personality types possess strengths and weaknesses.  Your ministry’s personality explains why your organization may thrive in some areas of ministry and struggle in others.  However, unlike an individual’s personality which cannot change, organizational personalities can mature and transform according to the influences of the people who are unleashed into key leadership roles. 

 

To maximize your ministry’s ability to mobilize highly effective ministry teams: go to http://www.echurchessentials.com/features/teams/ and click on the "Team Dynamics - FREE WEBINAR" link.

July 18, 2005
The Pew Internet & American Life Report on Podcasting
David Posthuma @ Jul 18, 2005 08:50 AM
The Pew Internet and American Life study has released a report on the progress of Podcasting...the practice of broadcasting MP3 audio files via RSS-capable blogs and websites that may be downloaded to personal computer's and MP3 portable players.  Select the link below to view the full report in pdf format...

>> View Report

Podcasting?  What is that and why should I care?

That's what many ministry professionals often ask me.  They have heard about podcasting, but they don't understand its awesome potential for ministry.

Podcasting is literally broadcasting audio files via the internet.  The common audio file format is .MP3.  Through podcasting, your ministry can broadcast teachings, meditations, announcements, worship...literally anything that people would prefer to listen to rather than read.  Just like radio and television broadcasts ministry programming, podcasting broadcasts your important ministry programming online.

Pew Internet and American Life recently conducted a study on the development of podcasting.  Their summary states:

More than 22 million American adults own iPods or MP3 players and 29% of them have downloaded podcasts from the Web so that they could listen to audio files at a time of their choosing. That amounts to more than 6 million adults who have tried this new feature that allows internet “broadcasts” to be downloaded onto their portable listening device.

The popularity of podcasting is growing at a sky-rocketing rate.  Two things are necessary for your ministry to begin taking advantage of this new broadcast technology:
  1. A blog site that supports podcasting.  E-Church Essentials offers full multimedia blogs, with MP3 podcasting capabilities for only $7.99/month.  If your ministry is already a member of the E-Church Network, you may activate your blog by loging in and going to the Relate > Weblogs menu.  If your ministry is not a member, but you desire a personal blog, simply register with E-Church Essentials by selecting REGISTER NOW.  Registration is FREE.  Once registered, you may activate your blog by going to the Relate > Weblogs menu.
  2. A podcast reader that your listener's may use to receive your broadcasts and listen to them automatically.  E-Church Essentials also provides your ministry with a FREE podcast reader.

The podcast reader is an essential element if your membership are to receive your broadcasts.  The reader is simply configured to "subscribe" to your blog's broadcast.  Then whenever your ministry posts a new broadcast, all of your members who have the reader installed on their PC's (a Mac version is also available) will automatically receive your broadcast right on their computer.

To download and install the FREE podcast reader from E-Church Essentials, select the link below.  You will need a program like WinZip to unzip the executable file.

Download the FREE Podcast Reader

The Pew Internet & American Life Report on Blogging
David Posthuma @ Jul 18, 2005 08:48 AM
The Pew Interent and American Life Study released a report on the status of blogging.  This year alone, blogging readership increased 58%.  Select the link below to view the full report in pdf format...

>> View Report
An Easy Way To Survey Your Membership Base
David Posthuma @ Jul 18, 2005 08:46 AM


Just this past week I spoke with a person who is on staff with the Communication department of a major Christian college.  The Communication department evidently had developed a survey, seeking input for the future direction and offerings of the department.  Their survey had been developed in a traditional paper format for mass-mailing.  Although I do not know the the specifics of this project, let's do a little cost-accounting analysis using approximate expenditures:

  • Staff Development:  25 hours at $20/hour = $500
  • Printing & Stuffing of 5,000 Surveys: $1,200
  • Addressing & Mailing:$1,600
  • Pre-Paid Return Postage: $1,100
  • Manual Data Entry into a Custom Database/Report Generator: $600

                                                         Total Cost: $5,000

Survey's delivered through the mail tend to have an approximate return rate of 3% and may take a month or longer to recover data.  This means that the college can expect to receive at best 150 returned surveys.  This is a per-unit cost of $33.33.  An additional complication is that people over the age of forty tend to be the one's most likely to return a paper survey in the mail.  If the goal of this survey was to generate future direction for the Communication department, then a survey should have been created and distributed that would target adults under the age of 35.

In short, this is an antiquated and expensive method for polling a membership base.

Could your church benefit from an easy and effective way of polling your membership base?  (And, by the way, the survey methodology is extremely cheap).  Use an online survey.  For less than 1% of the investment made by the college in the example above, your ministry can create unlimited surveys.  What is more, you can create your survey in minutes and have instant feedback from the present and emerging generations within your ministry membership base.

As an example, I have created a FREE (free for me and free for you...how cheap do you want!!!) survey using SurveyMonkey.  Please take a moment to complete the ten question survey.  I hope to post the results in next month's newsletter.


>> Take Survey

Bye Bye Boomers
David Posthuma @ Jul 18, 2005 08:43 AM

Wayne Jacobsen, in his book entitled “The Naked Church”, has an interesting critique of the Boomer-driven church-growth ministry model. Using the writing genre of CS Lewis and the Screwtape Letters, he describes our growth-driven churches from the perspective of one of Satan’s henchmen….

 

"Trying to keep it small hasn't worked - let's make it big!"

All the other devils gasped, thinking that old Screwtape had finally bolted his sanity.

"Make it big? What do you think we've been working so hard to prevent?"

"Hear me out, colleagues: We can kill it with its own success. What would happen if the church suddenly became acceptable?"

"Lot's of people would go to it, you idiot."

"But what would all those people do to it?" Screwtape replied with a smirk, then, sat back as he watched their minds churn.

 

One-by-one the others began to see the brilliance of his scheme.

"Many would come just for social reasons. They would quickly dilute those who are really in God's clutches."

"And imagine all the programs and activities they would have to plan to keep those people happy. Nothing chokes out intimacy as well as busyness."

"A crowd like that would have opinions so diverse and disruptive that the power of the gospel would be compromised in just a few short years."

 

"The church would eventually become a machine, chewing up individuals instead of loving them. Programs would take over where personal ministries now flourish. And everyone knows how easy it is to kill a program."

"Hear! Hear!" they all yelled.

They couldn't possibly teach all the followers to walk with God personally, so they would soon substitute rules and guidelines for his ever-present voice."

"The machine would have to be run by professionals. The others would become nothing more than spectators and bill-payers."

"And that leadership would waste most of its time tied up in administration, which we know benefits almost no one."

"Who would have time for individuals? They would have to try to disciple people by regulations, and the cracks in that are so wide we could go on vacation."

"And best of all," Screwtape spoke up again, "they wouldn't even know what had happened to them. They would think themselves successful beyond their wildest dreams.

They would be pillars in the community and stand before huge crowds. We would let them keep all their Christian terms, but we would substitute our own meanings. It's foolproof!"

 

"But size alone won't do that, Screwtape," Satan himself finally said. "They could still teach all those people what it really means to follow God and they could still love people one-by-one no matter how big it got."

 

"True, O Wicked One," Screwtape waggled his index finger, "but do you think they would?" Do you think they would risk losing all those people or would resist the corruption that such power and influence would give them?"

 

Satan smiled in whatever ecstasy hell allows…"Of course not!" He slammed his fist on the table, "Let's do it!"

 

 

I have to admit, that when I read such words, my spirit responds with an emotional mix of sadness and exhilaration. 

 

I feel sadness, not because these words hurt me in any particular way, but rather because everything described by Wayne has been my own experience as a pastor and as a Christ Follower.  There is something inherently unhealthy in the way we describe and practice “church” today.  Christ called us to help build His Kingdom…not build our own kingdoms through institutionalism.  I feel Wayne’s pain, because it is my pain also.

 

However, I also feel exhilaration because before an unhealthy problem can be cured, the illness must first be diagnosed.  Once the illness is diagnosed, steps can be taken to improve the health of the body…in this case, Christ’s Body, the Church.  So there is hope…and we know that there is always hope for the Body of Christ because Christ is the head of His Church, not any particular institutional pastor.

 

I believe the Boomer generation, born following 1946, has been greatly used by God to impact this world for the sake of Christ.  However, I believe that the Boomer generation has left us not only a great inheritance…but also a great dysfunction.  The task before Christ’s emergent Church is to now strip away the dysfunction that has evolved over the past decades, and to value the healthy inheritance the Boomer generation has left for us.

 

A Healthy Inheritance

2006 will mark the 60th birthday of the true Boomer.  As our Boomer leaders prepare for retirement, it is only appropriate to thank them for their faithful service and to remember what positive influences they have had upon us and Christ’s Church.  Our positive inheritance includes, but is not limited to:

 

  • The Jesus Movement

The Jesus Movement of the late 1960’s and 1970’s was inherently anti-establishment and anti-institutionalism.  It was not so much about “rebellion” as so typifies that generation, but about a desire by many to have a real and vital relationship with God through Jesus Christ, and to exist in authentic Christ-centered community.  The Jesus Movement was a spiritual revival.  It was a grassroots spiritual movement that was not orchestrated by any organization, but rather by the Holy Spirit.  Many postmodern ministry leaders today see parallels between the values and goals of emergent postmodern ministry, and the values and goals of the Jesus Movement decades ago.  This parallel, I believe, is not merely “70’s-retro” spirituality, but a call by God’s Spirit to return to the place where Christ’s Church was once healthier. 

 

It is interesting to me that it is often the Boomers, whom themselves participated in the Jesus Movement, that today are the ones criticizing the emergent postmodern Church for seeking to lay claim to the spiritual values and goals they once espoused.

 

  • The Charismatic Movement

The Charismatic movement was a direct outgrowth of the Jesus Movement.  The Church had finally re-discovered that God was real and active within His creation, and within the life of the Christ Follower.  God was not dead institutionalism.  God could not be contained in a human “plan” or a “routine” program as typified by so many church services then and now.  God had His own purposes, and it was an amazing honor that He would be willing to move in and through His people, to accomplish His good work.  The Church of that day learned that the supernatural should be expected…it should be the norm…after all, our God is supernatural.  God cannot be constrained or put into a box. 

 

The Charismatic movement crossed denominational boundaries.  People were Charismatic, not churches.  Yes, there were Pentecostal churches, but the Charismatic movement applied primarily to a spiritual revival among people within non-Pentecostal mainline Churches. This influence led to renewed sensitivity to the work of the Holy Spirit within the life of the local mainline congregation. 

 

Yet, today, many of our churches put God into a one-hour highly programmed and performed box, designed right down to 15 second increments.  We have often programmed the spiritual passion right out of God’s people and simultaneously quenched the Holy Spirit.  What the North American Church has become today would be a foreign and objectionable thing viewed through the eyes of a 1970’s Charismatic Movement participant.

 

  • Unleashing of the Laity

The Charismatic Movement made the Church aware of Biblical teachings regarding spiritual giftedness.  In addition, the Biblical scholars working on the NIV Bible in the early and mid 1970’s discovered that Ephesians 4:12 had often been mistranslated. They now realized that it was the job of Pastors, Teachers and Evangelists to equip the laity so that the laity could do the works of service.  Everyone’s spiritual job description was now being re-written.  The spiritual job of the leaders was to “equip”.  The spiritual job of the people was to “do works of service” according to their God ordained giftedness.  Suddenly Spiritual Gift Surveys began to proliferate within the Church.  Finding one’s gift or gifts was considered essential to spiritual maturity.  This movement was not birthed in an effort to fill holes within exotic church programs.  This was a movement in which ministry service was often devoid of programs and structures. 

 

Only later did church leaders deviate from the God ordained role of “equipping” and begin to “administrate” programs that artificially utilized people’s giftedness.  Rather than permitting God ordained giftedness to define the ministry, today we have programs that require particularly gifted people, and exclude people who are not gifted according to the needs of our programs.  Furthermore, our churches have often established artificial and subjective standards of “professionalism”.  People who cannot meet these standards are often discarded by today’s church.  Even if it can be argued that professionalism is a legitimate value, the church must come to terms with the reality that very little “equipping” ever occurs to help the lay person become more “professional”…let alone more become effective and obedient to the call of Christ within their life.

 

  • The Worship Reformation

It was the Boomer generation who first taught the Church that worship was not about forms or liturgy.  Worship could be real, heart-felt and authentic.  Gone was the pipe organ. Enter the culturally-relevant Hammond B3 organ, Fender Rhodes, guitars and drums.  Worship songs by the thousands were written and distributed, all without a commercial music distribution market in place.  The songs were simple, but they helped turn the hearts of people to their God.  Worship services often went on for hours.  It was not about performance.  Even the band members were typically more concerned with worshiping God than getting everything down perfectly.  The simplicity of the music may have freed the musicians to focus less on themselves and their instrument, and more upon God.  Boomer worship in the early days was like a flowing and unstoppable river…a great movement of God’s Spirit within His Church, calling the hearts of each worshipper to His heart.  It gave birth to theological applications such as “Worship Evangelism” by Sally Morgenthaler. 

 

But this does not describe what today woefully passes for “worship” within many churches.  Our bands typically seem more interested in performing…gigg’n, rather than worshipping.  Our services have become so programmed, that it is now possible to go from church to church (and many people do) and know exactly what is going to take place without ever looking at a service program.  Week after week, service after service, the process is spiritually stifling in its redundancy and routine. 

 

  • The Small Group Deconstruction Movement

In the early 1980’s, the North American church began to leave its disorganized roots founded in the movements previously listed.  Some may rightfully claim that all these diverse movements were only perspectives of one great movement of God’s Spirit.  The very thing that the Jesus Movement Boomer earlier reviled, institutionalism, now began to be the driving force for the North American Church.  Some of the responsibility for this shift in values should rightfully go to Willow Creek, who so aptly taught American churches how to institutionalize like a corporation and program like a Broadway production.  Now, I must be clear that I am not anti-Willow Creek.  God has used Willow Creek in many positive ways.  But as the historic Israelites traded leadership by God for a human leader with human structures, so too has the Boomer church traded surrender to God’s Spirit and direction for human institutional church-growth models.  For a while, the church-growth models seemed to justify the trade by their apparent effectiveness.  Churches began to grow in greater numbers than ever before. The mega-church movement was born.  However, the trade came at a great price.  The mega-church soon learned that it paid a serious price in relational intimacy…even to the point that leaders did not know enough people to mobilize and run their huge institutional programs.   

 

In seeking a solution, mega-churches turned to the small group models originating out of Korea (Assemblies of God Korean pastor and chairman of the World Assemblies of God Fellowship, Dr. David Yonggi Cho) where the largest mega-churches in the world existed.  Thus, the small group movement was born.  You may know the movement as small groups, cell groups, meta-church, micro-church, or home-church, but in the end, these labels all describe one thing…the deconstruction of the organized institutional church.  Church growth gurus began to use expressions like: “Get small to get big”.  However, this expression missed the point: Small groups more closely represent what the typical New Testament Church was really like.  It is not uncommon to hear pastors promote small group ministry by telling their congregations that “Real ministry happens in small groups”.  I continue to wonder: “If this is true, then why do we need the big group, with the big productions and the big financial overhead?”

 

Today, there are many healthy small groups, but far fewer healthy small group ministry programs.  It is common to find small group programs that do not equip the small group leaders at all, or provide minimal equipping at best.  Most small groups exist as isolated spiritual islands in a vast sea of institutional programming.

 

 

It’s Time to Strip Away the Dysfunction

As I have described the five ministry movements above, each movement began in simplicity and authenticity, and became corrupted over time by man’s desire to program and institutionalize the good things that God had set in motion.  Now, it is time to strip away the dysfunction and, following the lead of the prophet Nehemiah, re-construct the true spiritual walls of Christ’s Church that have been broken down.

 

How can we continue to follow dysfunctional church leaders who can no longer separate the work of the Holy Spirit from the institutional life of their organizations?  A case in point is Wayne Jacobsen’s response to Tim Stafford.  Tim asserted in a Christianity Today article:

 

“There is no healthy relationship with Jesus without a relationship to the church.”

 

I found Wayne’s response to be outstanding, and I quote it in part: (view full response)

What many of us have found on the outside offers more connection, more transformation, more opportunities for ministry than we ever found inside. Does it ever bother you that if Jesus wanted us to be part of these institutions with morning services, he did nothing in the Gospels to prepare his disciples for it? On the contrary his example and words were far more de-centralized than that. Love each other as you’ve been loved. Where two or three of you get together I’ll be there with you. He didn’t envision church as a building, an institution or a service. He viewed it as a company of people following him, sharing his life with each other and serving the world with compassion and humility. For the first 300 years in the life of the church believers met in homes and would never have conceived of the Lord’s Supper being served any where other than the family table?

I know our Christian institutions are fading and the last thing they want anyone to believe is that we can flourish in the life of Jesus and in real connections with other believers outside its influence. But I’m afraid the tide has turned. People are beginning to awaken to a reality of God’s life together that cannot be contained by any institution. Those who claim otherwise sound like bankers in the 1920s trying to assure people their money was safe inside so they won’t all try to withdraw it and find out otherwise.

 

What was begun by God within the Boomer generation was awesome in its vitality, scope and impact.  But that same generation’s desire to package God’s work into something manageable and reproducible…and then enshrine the package within a giant building campaign…has resulted in corruptions that will impact the North American Church negatively for decades to come. 

 

The Church has Paid the Price, Now Who Will Pay the Mortgage?

The Boomer and Builder generations (born from 1920 to1940 and 1946 to 1963 respectively) both value building campaigns associated with institutional ministry.  Due to the inflated population numbers in these two generations, the values and pocketbooks of the builders and Boomers have re-shaped the landscape of the American Church.  Together, they provide the financial support base for huge building projects and associated mortgages.  In stark contrast, the subsequent generation, the Echo-Boomer was the only generation to display a significant decrease in growth.  (2000 Census Summary Chart)

 

 

Within the next ten years, most of the Builder generation will die, and the Boomer generation will move into fixed incomes.  Obviously, these are the not the generations that will build the future of the church.  Although the current financial base of most churches is likely the Boomer generation, even this fact will change drastically within the next ten years as the Boomer generation enters retirement and fixed income living.  Retirement will take its financial toll on our inflated budgets…inflated due to expensive buildings, expensive programming and expensive staff.  Within the next ten years, churches must either come to depend upon the Echo-Boomer generation, or they will die. 

 

But wait a minute: do we realize that most of our churches have very few Echo-Boomers in attendance, let alone in key leadership roles?  The young adult between 17 and 35 makes up approximately 35% of our population nationally, but within our churches, most are lucky if they average 10%.  This is not a foundation upon which to build the future of our ministries!  Echo-Boomers are abandoning the institutional churches they were raised within.  Barna tells us the mass exodus is as high as 65% by age 29.  We also know from every study and focus group that the unchurched Echo-Boomer abhors and greatly distrusts organized institutions.  So while the Echo-Boomer’s interest in spirituality is at an all-time high (spirituality is the #1 search category on the internet according to 2004 Pew Internet and American Life Studies) what the Boomer generation is passing down to the next generation as a spiritual inheritance is likely to be rejected. 

 

Institutional Churches should expect their membership demographic to significantly age and decline over the next ten years.  Disproportionately, church budgets will also need to decline.  Churches that do not pay off their mortgages within the next ten years are at serious risk for bankruptcy.  Even those institutional mega-churches that do find a way to financially survive, will struggle with ever-shrinking attendance within their cavernous walls.

 

Is There Hope?

There is always hope for Christ’s Church, because Christ is its head.  However, hope for man-made institutions is a whole other matter.  If churches are willing to stop their model chasing, stop their service programming and stop their performance…and return to the simpler and more authentic values God displayed when He gave birth to the Jesus Movement, the Charismatic movement, the Laity Reformation, the Worship Reformation, and seek to truly deconstruct the institutional church into small relationally authentic expressions of Christ’s Body…then there may be hope.  But to do this takes real faith…faith in God, not faith in ministry models.  It requires that we step out boldly in faith and humbly in spirit.  It requires that our leadership humbly admit to God, to themselves and to their congregation that they have been leading the church down an unhealthy path.  It requires that we re-think how we “do church” entirely.

 

It’s time to say goodbye to the Boomer-driven church.  We thank you for the positive inheritance you have given us.  However, we also recognize that much of what God initiated within your generation as positive has degenerated as you tried to package and replicate the work of the Holy Spirit.  Our goal now is to return to the core spiritual values that God initiated early in your generation, while looking forward to the new work the Spirit of Christ has in store for this next generation.  I pray that God would protect the emerging generations from repeating the mistakes committed by our forefathers.

What Ever Happened to Unchurched Harry and Mary
David Posthuma @ Jul 18, 2005 08:42 AM
  A Philosophy that Influenced a Generation

Marketing 101

I first heard about Unchurched Harry and Mary way back in the late 80’s when I was attending seminary in Chicago and visiting Willow Creek every chance I had.

 

Lee Strobel helped the American church learn how to be more seeker-sensitive.  The Willow-inspired practice of that day was to survey your community door-to-door so that your church leadership could learn first hand what were truly the community’s spiritual needs and roadblocks.  Armed with this data, the challenge was then to design church services accordingly.

 

In reality, the principle of Unchurched Harry and Mary was nothing more than Marketing 101…the American church needed to learn how to market its self more effectively.  The result was that many churches indeed became more culturally relevant…at least to the culture of the 1990’s.

 

Something happened over the last twenty years.  I don’t know how, I don’t know when, but somewhere along the timeline of the past two decades, many of our churches seem to have stopped asking Harry and Mary about their lifestyle, needs and spiritual hang-ups.  The church culture has become one of model-chasing…always looking for the next latest-and-greatest techniques for “doing church”.  Our American Church culture has, in many cases, shifted from “being the Church” to “doing church” - any way that appears to be successful.  So when Plexiglas podiums were the “hot thing” for doing church, it seemed that every church had to have a Plexiglas podium…at least until they got tired of wiping finger prints off every Sunday.  When big screens became the hot new way to “do church”, every church had to have one - or two, or three.  I could lay out a long list of copy-cat techniques, but I think you get the point…Unchurched Harry and Mary now have dozens of cookie-cutter churches to choose from…yet every poll tells us that people today want more than sugar-sprinkled spiritual cookies.  In fact, a 2004 Barna Survey concluded:

 

Since 1991, the adult population in the United States has grown by 15%. During that same period the number of adults who do not attend church has nearly doubled, rising from 39 million to 75 million – a 92% increase!  (view full summary)

 

Clearly, The way we are “doing church” is not working. 

 

What’s Your Marketing Niche?

Years ago I was on a business trip when I drove past a failed hamburger restaurant.  I couldn’t help but notice the burger-joint’s big sign along the road.  It consisted of a large golden crown.  Below the crown was the name of the restaurant: “Burger Queen”.  This is an example of poor niche marketing.  Yet, across North America we have thousands of churches trying to be “Burger Creeks” and “Burger Backs”.  How about Granger-burgers?  OK…enough with the junk food metaphors.

 

The basic premise behind the principle of Unchurched Harry and Mary was that through the use of surveys, unique community distinctives would be discovered.  The result would be that how one church designed its ministry in one community would likely be very different from how another church, in another community, designed its ministry.  In marketing terms, you must first know your market, and then devise a market niche.  Your church’s niche is what makes your ministry very different and uniquely attractive from all the other ministries in your community.

 

In theological and spiritual terms, pastoral leaders should seek from God His will regarding the ministry calling of any particular congregation.  I doubt He calls every church to “do church” in virtually the same way, using the same popular techniques.  One of Christ’s greatest attributes is His ability to be creative…through Him all things were created.  So if we are the body of Christ, His representatives within this world, don’t you think that some of that creativity should have rubbed off by now? 

 

What Would the Survey Look Like Today?

If your ministry conducted the Harry and Mary survey today, I think you would find that the survey results have changed significantly from the results that were typical twenty years ago.  Among the differences that churches must now seriously consider, is the cultural impact of the internet.  Twenty years ago, the Harry and Mary surveys could not consider internet influences…because the internet did not exist.  Today, there is no greater cultural influence in North America than the internet.  As much as your church may want to ignore this fact, and continue to chase after antiquated ministry models that were designed based upon Harry and Marry studies of 20+ years ago, professional surveys conducted this year should cause us to cast off our “contemporary” traditions.  Let’s take a look at what the Harry and Mary of 2005 are up to these days and compare their activities with those of the so-called “contemporary” church.

 

Relationships Evolve Differently

For all the talk that comes out of many of our churches today, telling us that relationships are central to our spiritual development, this “value” is not typically modeled by the leadership through their highly programmed and performed Sunday services.  In fact, there is nothing relational at all about the way we “do church” today.  Twenty years ago, we learned that Unchurched Harry and Mary did not like being noticed….visitor anonymity was considered a positive value.  Today, in 2005, Unchurched Harry and Mary will not likely step foot inside your church walls until a relationship of trust has already been established.  The evolution of relationships today often begins online, and moves to face-to-face interactions once relational trust has been nurtured.  The idea of attracting unchurched people into your service is now culturally obsolete.  The front door to your ministry is no longer the Seeker-Sensitive service.  The front door to your ministry is your personal computer.  Meet and greet people online.  Build relationships online.  Allow people to get to know you…the real you…not your institutional organization with its many programs.  Build an online community where Seekers and Christians can interact and relate.  After all, the internet today is all about relationships.

 

Look at the results of this Pew Internet & American Life Study and notice what the #1 purpose for using the internet is today:  (view full report)


 

 

These results are already four years old.  All available information suggests that if the study were conducted today, Relationships would score at least ten points higher.  The internet of 2005 and beyond is predominately a venue for relational bridge-building.  Interpersonal relationships now exist in reality and virtually at the same time.  If your ministry is at all serious about reaching out to your greater community relationally for Christ, you had better come to grips with the fact that 65-75% of young adults today build relationships online…often long before they are willing to meet one-another face-to-face.  Does your ministry have an online relationship strategy?  I have no doubt what-so-ever that if the Apostle Paul were ministering today, he would have an incredible online ministry program.

 

The Church Must Be a Family, Not Target Families

Over the past two decades, the typical church has focused heavily upon being family-friendly.  While this is not inherently bad, the Unchurched Harry and Mary of 2005/2006 is more likely to be statistical singles, without children, than was true of the Unchurched in 1990 and before.  The 2000 census, the Barna Report and the Pew Internet and American Life studies clearly demonstrate that young adults are staying single longer.  George Barna demonstrated that singles make up a disproportionate percentage of the unchurched population.

 

Corresponding to their younger age, the survey also found that unchurched people are more likely than other to be single and to never have been married. Whereas one-quarter of American adults (26%) are single-never-married, nearly two-fifths of the unchurched fit that definition (37%).

 

Complicating the matter further, many of our ministries today either have no ministry or social programs for singles, or relegate single’s ministry to the lowest level of ministerial importance, signified by limited budgets and staff.  According to Kris Swiatocho of The Singles Network, literally 50% of our nation’s population is currently single, yet most churches continue to neglect today’s Unchurched Harry and Mary.  (view video)

 

Today’s Unchurched single Harry and single Mary are more distant and allusive than ever.  They do not want to participate in church programs:

Barna noted that to unchurched people embracing church life is both counter-cultural and counter-intuitive.  Reaching out to unchurched people is difficult for born again Christians because the two groups have such different viewpoints and lifestyles. Born again adults are more excited about a church’s strengths and more forgiving of its weaknesses, more disposed to spiritual growth, and less skeptical of theological and biblical claims. They neither see nor understand the obstacles that impede the unchurched. Addressing the reticence of the unchurched takes more than prayer and hard work: it requires a lot of deep reflection to see the world and the local church from a completely different angle….The rapidly swelling numbers of unchurched people may be forcing existing churches to reinvent their core spiritual practices while holding tightly to their core spiritual beliefs. It will take radically new settings and experiences to effectively introduce unchurched individuals to biblical principles and practices.

One “radical new setting and experience” that I continually stress to churches, yet most churches choose to ignore, is an effective internet ministry that is relationally-based.  If the majority of unchurched world will resist coming to your church, then don’t you think it’s time that your church goes to them?

Presentation is Passé

In the 1980’s and 1990’s, the cultural surveys stressed the importance of “quality” and “presentation” within the church service.  Image was everything to the Boomer generation.  Today, however, presentation holds very little spiritual value to the Unchurched Harry and Mary of 2005, particularly if there is even a hint of performance or if the service lacks a sense of human authenticity.  Today’s Unchurched Harry and Mary are media savvy.  To them, “presentation” feels like spiritual fakery.  They know marketing and packaging when they see it.  They expect such spam on television.  But just as they will not abide spam on the internet…spiritual spam is totally unacceptable.   While quality presentation may be important in a sales meeting…a church is not about sales, but salvation.  If you must present anything to the congregation, present Christ through the authentic spiritual lives of your people, displayed through their dynamic worship, and expressed through their personal stories and missional ministry.  What the Christian community does in the name of Christ…love in action…is a much more effective communication tool to the Unchurched Harry and Mary of 2005, than what the church “presents”. 

Conclusion

The pendulum of values swings from generation to generation.  While some established values may carry over to succeeding generations, as a general rule, the emerging g