"To try to be cool is to not be cool. To chase cool, you're chasing something that already exists, which means you're always going to be on the wrong side of it, you'll always be following.
Uh, wake-up call, how many times do we do this as church leaders?

When asked if Alex was going to force his staff to stop using Macs in favor of Windows machines since Microsoft was now their largest client, he replied, "It's not a matter of forcing people. It's getting them to want to use it. If you can't, you're not going to do great advertising."

Sometimes it seems like we're having to force leaders to do something.  They should want to and we need to make it compelling for them to do so.

"As the company draws bigger, more traditional clients, the risks grow proportionately. Edginess and risk taking mean nothing without results."

You can be traditional and effective. You can be edgy and ineffective. Edgy might get you on a top 100 church list somewhere, but it doesn't mean you are making disciples. Let's focus on disciple-making, and if edgy gets it done, then go for it.

According to the article, the new Microsoft ad campaign (being developed by Alex's company) is slated to break this month. Should be interesting!