It looks like MTV and VH1 have lost a lot of speed and traction with the ‘youth and 20 somethings’ according to the latest research.  I’ll highlight their explanation:

The fundamental problem could be that the “youth demo” that Viacom has hotly chased after for the last couple decades is a bust. Teens and twenty-somethings don’t watch TV anymore; they don’t read newspapers; and they’re technologically promiscuous — how can big media sell advertising against them if you can’t corner them in front of any single device?

Dauman hinted at the problem, but he didn’t address it head on when he said some viewers are migrating from broadcast networks to cable channels, but “the trend did not benefit some of our networks that cater to younger demographics.” The key takeaway: Young people have left, and they’re not coming back.

“It’s a bit of a challenge to dominate that demo because of their technological proficiency and their willingness and excitement to embrace new [technologies],” says James Goss, an analyst at Barrington Research. “MTV has tried to respond by improving programming to create a little buzz, but nevertheless, it’s a greater challenge. [MTV and VH1] remain a central part of the business, and [Viacom] is trying to do something about it.”   

Question: 

How should the Church be using technology to communicate/engage/interact with culture??

How many years is the Church behind the learning curve???